Press Release
Source: SmallCapVoice.com CORRECTING and REPLACING
On Monday June 7, 2010, 11:42 am EDT
AUSTIN, Texas–(BUSINESS WIRE)–Reissuing release to add ticker symbols for searching purposes.
The release reads:
NEW AUDIO INTERVIEW AT SMALLCAPVOICE.COM – YESDTC HOLDINGS, INC.
DIRECTOR JON SCHULBERG DISCUSSES COMPANY’S MEDIA CAMPAIGN SUCCESS
SmallCapVoice.com, Inc. announced today that a new audio interview with
YesDTC Holdings, Inc. (OTCBB:YESD.OB)
Director Jon Schulberg is now available at http://smallcapvoice.com/blog/category/interviews/.
In the interview, Mr. Schulberg discusses several recent events at the
Company including YesDTC’s current success with its new Simply Music™
marketing campaign, plans to launch an upcoming program with
BioElectronics Corporation (Pink Sheets:BIEL – News) to offer BIEL’s products
in Japan and a recently signed deal with Medical Alarm Concepts Holding,
Inc. (OTCBB:MDHI.OB – News) to sell that company’s flagship MediPendant™ medial
alarm pendant in the United States.
Specifically, YesDTC Holdings, Inc. is now the exclusive direct response
television (DRTV) marketer for Simply Music™ in a campaign that launched
on May 22nd in 15 markets. Simply Music™ is the revolutionary
Australian-developed music learning program that is able to teach users
to play the piano keyboard in record time. Early test for the marketing
campaign results are very positive, with high call volumes and
conversion rates, including up-sell buying by many customers. Based on
this early success, the Company is already planning to proceed into
additional markets across the country. In the interview, Schulberg
commented that these preliminary market results for Simply Music™
indicate “this could become a multi-million business.”
Regarding the arrangement with BioElectronics Corp., YesDTC holds full
television, direct-to-consumer and retail distribution rights to all
BIEL products for consumers in Japan, which represents a significant
opportunity for the Company with growing market momentum. YesDTC plans
to initially launch distribution through direct response television
advertising and is currently working with its partners to formulate
plans for retail launch.
Finally, YesDTC has acquired the rights to be the primary U.S.
representatives to market via DRTV the innovative, patented MediPendant™
medical alarm device from Medical Alarm Concepts Holding, Inc. YesDTC
will begin production on the custom designed marketing campaign
immediately, with test marketing and rollout of the DRTV campaign
expected to begin in about 60 days for an anticipated late summer
launch, with aggressive marketing scheduled for Q4 of 2010 and into
2011. Medical Alarm Concepts™ offers a unique, patented, medical
emergency alarm system that is different from all other personal
emergency response (PERS) systems, allowing for direct voice three-way
calling at an extended range of up to 600+ feet from the base station.
In addition to these offerings, YesDTC Holdings is planning for several
more product launches throughout the remainder of 2010 and beyond.
Schulberg Media Works, a renowned creator of high quality winning
marketing campaigns and infomercials, has combined forces with YesDTC
Holdings, Inc., a venture marketing company specializing in innovative,
desirable consumer products, to bring a portfolio of products to the
mass DRTV consumer market worldwide.
About YesDTC Holdings, Inc.
YesDTC Holdings, Inc. is a direct-to-consumer marketing company
specializing in direct response television (DRTV), internet and retail
marketing programs. The Company brings a unique set of skills to this
market space. YesDTC combines both creative talents and financial acumen
to create a total package for direct-to-consumer marketing programs.
Importantly, the Company also maintains a strategic partnership with
Schulberg Media Works (SMW), a pioneering media production firm in the
direct-to-consumer space with a highly acclaimed list of successful
client campaigns and product infomercials. SMW’s track record is
impressive, with nearly $1.0 billion in revenues generated and a high
profile list of industry awards and recognition. Specifically, SMW
campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness,
Rhino Records, HarperCollins and PureSleep, among many others.
This news release contains forward-looking statements within the meaning
of the Securities Litigation Reform Act. The statements reflect the
Company’s current views with respect to future events that involve risks
and uncertainties. Among others, these risks include the failure to meet
schedule or performance requirements of the Company’s contracts, the
Company’s liquidity position, the Company’s ability to obtain new
contracts, the emergence of competitors with greater financial
resources, and the impact of competitive pricing. In light of these
uncertainties, the forward-looking events referred to in this release
might not occur.
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